About Us

Twinkle Juneja, founder of Viera Fine Jewelry

Why I Started Viera Fine Jewelry

When I was shopping for jewelry in the US, I realized how few fine jewelers are in US from India and the ones I found sold traditional pieces built for occasions. The others in jewelry industry weren’t transparent at all: no gold weight, no gold rate.

That was the seed of an idea. Fine jewelry should never come at the cost of transparency. Then I realized it wasn’t only a problem abroad. Back in India, no one was putting all three things in one place: designs for modern women, real customization, and transparent pricing. You could usually find one. Never all three.

I founded Viera in 2025 to change that: bringing transparency to fine jewelry, and making pieces women actually want to wear.

Twinkle Juneja, Founder

VIERA FINE JEWELRY

For both your worlds

Viera fine jewelry is designed for the duality of real life. Our pieces aren’t tied to an occasion, cultural code or a place. They’re designed to sit as naturally against a pant suit as against a saree, so you’re never choosing which version of yourself to dress for. We make pieces that feel as good as they look, made for how you actually live. Because jewelry belongs to everyday moments just as much as to the milestones.